Time Magazine Target Audience
I’m launching a magazine and need advice about pricing it for vendors?
My target audience is juvenile, young adult (9-17 year olds), boys and girls. I am not selling advertising at this time in the mag; it is bought either via subscription or at a store.
The suggested price on the magazine is $4.99. But I am going to be taking it to vendors (online vendors as well as those who sell through stores). I want to know, is there a rule of thumb for the cost I charge vendors? Do I give a “discount” depending on how many magazines they choose to purchase? Or, do I just give a flat rate of $2.50 per mag, whether they purcase one for resale or whether they purchase 1000? Recommendations?
Find a similar type magazine and see what they charge.
Remember that rates are based on how much exposure your advertizer will get (how many copies a month do you sell?). Many new mags give away lots of copies to increase exposure – like the weekly entertainment papers – they are free to readers (greatly increases readership). then they can tell advertizers that they reach xx,000’s of readers each week.
TIME Magazine Interviews: AR Rahman