Best Selling Magazines

What’s the effectiveness of magazine advertising?

I’m looking for Number. What is the average response rate per thousand readers for a full page color ad?

Direct Mail and Magazine Advertising are two completely different types of responses.

Magazines are generally used to ‘brand’ a product while DM is exactly what the name implies ‘direct or immediate response’.

If a person is running a coupon they will be far better suited to using direct mail. If you want to lend credibility to your company then a magazine ad will be better.

Compare the types yourself and you’ll see the difference. This isn’t always the case, but in a general comp you will see what I’m talking about.

Charleston Magazine’s Creative Spirit Award