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Attract Brides To You With A Compelling Marketing Message

A long time ago I heard this very important statement: “A confused client

never buys.” And, that changed my life. So, I

ask you…are you confusing potential brides

into NOT buying?

You may not even realize you’re being

wishy-washy in your marketing and that

Brides are getting confused reading your

marketing materials. So first, let’s start with a

few indicators that you’re committing this Bride

Attraction sin: Brides aren’t clear on your services at all, inquiry emails

seem unclear on your packages and what’s involved, you get frazzled

explaining what you do to Brides when asked.

Does this sound like you? If it does, don’t panic … most wedding

professionals have this problem AND it’s actually easy to correct! We just

need to get your marketing message through to brides loud and clear!

• Let’s start with the easiest place: What do you do? Are you a planner?

Are you a photographer? Are you a caterer or an entertainer?

• What solutions do you provide to Brides to solve their problems?

Do you reduce stress, save time, save money, preserve memories,

ensure that there will be enough food and beverage? Write down the

tangible solutions that you provide to brides in SMALL, bite-sized

statements.

• How will you make a difference? Think about what makes you

special. How do you provide your services for the Bride to give her the

dream wedding she always wanted? What guarantees can you give her

to put her mind at ease?

• What makes you different? How is your service or product different

from others who provide similar or the same items to Brides? Get really

clear on this. Make a list of what this looks like, whether it’s your style,

approach, personality, your availability or anything else that you do

differently!

• Now, take these 4 VERY simple elements and put them together in

a clear, concise and compelling message to the Bride. Here’s an

example from my own company: “I work with brides who struggle with

being stressed out and overwhelmed, and have no idea where to begin

planning. They would like to create their dream wedding day to start

their beautiful lives together centered with love. What separates my

service from other wedding planners is that I know the secrets and the

system to creating a fantasy wedding that is customized, personalized

and centered around who you are and not who you think you should

be. And, because of this, my brides are able to relax, let loose and

enjoy their wedding planning experience as well as their wedding day,

and only focus on the love that brought them together in this moment

in time.”

Your Bride Attraction Assignment:

This simple process is so easy to do in the next 5 minutes. So, don’t

procrastinate doing this! It’s soooo, soooo important!! But wait…most

wedding planners and professionals get stuck is in using this properly.

Once you put together this statement, you must use it in every single

piece of your marketing material. Make it exactly the same everywhere.

Be consistent and practice saying this over and over and over again. You

want to say this to Brides, Wedding Vendors,

Strangers….ANYONE and EVERYONE you meet!

You

can’t get much clearer that that! If you need

help creating YOUR message, setup a one

hour consultation with Natalie today (link to

the

2 step a loa carte consultation option).

© 2008-2010 Soirée! Ltd.

Want to use this article in your E-zine or website? You can as long as you

include this

complete statement:

Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction”

weekly e-zine.

Get your F*REE audio course: “5 Ways to Recession-Proof Your Wedding

Business…Starting Today!l” at www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company.  We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams  for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.

We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!

About the Author

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